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World Branding Awards
The World Branding Awards is an international award presented to some of the best global and national brands for their work and achievements in branding. The awards are organised by the World Branding Forum, a registered global non-profit organisation based in London.
There are two tiers of awards: a Global Award is presented to international brands; and a National Award, presented to brands from participating countries.〔 The awards trophy is on display at the Museum of Brands, Packaging and Advertising in London.〔
==Nominations, judging and scoring==
Nominations for the awards can be made by brands owners, custodians, agencies or the general public. There are two tiers of awards: a Global Award is presented to international brands that have a presence in ten or more countries, on three or more continents, limited to the top 100 global brands in any particular year; and a National Award which is presented to the very top brands in participating countries at the awards. Brands who are global winners are not awarded again on a national level.〔
Winners of the awards are judged through four streams: brand valuation, consumer market research, public online voting, as well voting by the World Branding Forum Advisory Council, which is made up of luminaries from the world of branding.〔 Winners go through a stringent assessment process to determine the level of work put in by a brand for their branding activities. The level of trust that the brands’ customers and the general public has about the brand are also taken into account.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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